Priméal, Let’s add some magic to plants’
In 1988, while on a trip to Bolivia, Didier Perréol discovered quinoa, the Incas’ sacred cereal. He brought this little unknown treasure back to France and made it his mission to get the French people to like it. In 1989, he founded Ekibio and launched the Priméal brand, which was driven by this pioneering spirit.
The brand’s main goal was to promote and pass on the pleasures and benefits of plant-based food. In an effort to reveal all the possible benefits, Priméal added to its 100% organic and plant-based product range year after year.
This is how, across generations, the brand encouraged its consumers to adopt a healthy and happy lifestyle.
PRIMÉAL, A BRAND THAT IS COMMITTED TO FAIR-TRADE AND SOLIDARITY-BASED PARTNERSHIPS
Driven by the company Ekibio, Priméal has contributed to the development and promotion of the organic, fair-trade and solidarity-based partnerships in France and Bolivia over the past 30 years. Through this initiative, the brand helps its farming partners in their development and is therefore guaranteed the top-quality farm produce it requires to be able to offer innovative, tasty products. By 2022, Priméal will be working with 13 producer partnerships, all fair-trade and all solidarity-based.
A BRAND COMMITTED TO LOCAL SUPPLY CHAINS AND BIODIVERSITY
Priméal combines the joy of eating and the joy of taking action for the planet, in choosing local ingredients for its brands and supporting biodiversity across France.
Today, more than 30% of the brand’s turnover comes from 100% French brands, 170 products to be exact.
It all began 20 years ago with a forgotten ancient cereal: Haute-Provence spelt. Then came chestnut from Ardèche, and organic rice from Camargue: 3 crops that now benefit from protected origin thanks to the PGI and PDO labels.
The brand manufactures 3/4 of its products on its 9 production sites in France, ensuring reduced distances and to work as closely as possible with the producers.
PRIMÉAL, ACTIVELY REDUCING PACKAGING
For several years now, Priméal has been working to minimise their impact on the environment, especially by making the right choices in terms of packaging: cardboard that is either recycled or from sustainably managed forests, less packaging, and the development of the more eco-responsible ‘buy-per-kilo’ offer.
By the end of 2021, Priméal will offer recyclable plastic packaging for 150 cereal, legumes, grains, semolina and rice product references.
A BRAND CREATING TASTY PLANT-BASED PRODUCTS
The brand has been innovating with organic, plant-based products for over 30 years. Priméal is a forward-thinking and optimistic brand, bringing out the tastes and colours that reflect the diversity of plant-based food products, for plant-based cooking every day, with over 30 cereals and legumes mixes, and more than 60 pre-cooked product references.
Where can you buy Priméal products? In every specialised organic store across France and in some European countries.
Our key figures
Thanks to 30 years’ experience and unique expertise, Priméal is the n°1 brand in plant-based food products.
The number of production sites in France, showcasing Priméal expertise.
The number of producer partnerships by 2022: 100% fair-trade and solidarity-based
My favourite Priméal product
Julien, National Sales Manager:
My favourite Priméal product is tabbouleh. This is the ideal product for summer picnics, family barbecues and it’s quick to prepare for a last-minute meal with friends. I add a few vegetables and fresh mint and it’s ready in just a few minutes!
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